Marketing Manager (maternity cover)

HomeMarketing Manager (maternity cover)

Deadline
21/02/2020
Division
Benchmark Animal Health Ltd
Location
Edinburgh

Job Purpose

Marketing role to continue, drive and support all existing marketing activity for Benchmark Animal Health with a close link to Benchmark at group level.

Key Responsibilities

  • Key focus on Product Marketing
  • Develop product positioning and messaging
  • Product Launch – plan the launch of new products and releases and manage the cross –functional implementation of the plan.
  • Strategic Market planning – short and longer term
  • Involvement in Sales activities
  • Media Campaign management and PR
  • Marketing materials (such as sales collateral, presentations, stand material, ad material, newsletters)
  • Brand management and development
  • Tradeshow planning and coordinating
  • Seminar planning and coordinating
  • Market and Competitor research

Qualifications and experience:

  • Proven commercial success in the development and execution of marketing programmes; demonstrably performance and delivery focused
  • Demonstrable new product development experience, from concept to launch
  • Degree qualified in a marketing related discipline or equivalent experience
  • Further marketing qualifications an advantage
  • Demonstrable knowledge of a wide range of marketing techniques and concepts
  • Marketing experience in a commercial, animal related environment (animal health/nutrition/veterinary/farming) would be advantageous
  • Demonstrable experience in managing projects effectively; prioritising and achieving agreed objectives

Personal attributes/characteristics:

  • Demonstrable ability to work effectively and independently in a fast paced, rapidly changing technology environment and to work on multiple work streams and projects simultaneously.
  • Excellent verbal, written and presentation communication skills with experience in project reporting.
  • Strong interpersonal skills and proven ability to communicate and collaborate effectively with senior management and across multidisciplinary teams and businesses.
  • Ability to build and develop relationships at all levels
  • A self-starter comfortable with working with colleagues in a variety of international locations
  • Self-motivated and autonomous with effective time management abilities

Reports to:  Group Marketing Director, Benchmark Holdings, with dotted line to Head of Animal Health, Benchmark Animal Health

Direct Reports: None

Location: Bush House, Edinburgh, some travel required to globally located offices as well as contractor sites. Includes overnight and international travel.

To apply please send your CV and a covering letter to rob.squirrell@bmkholdings.com.  Closing date Friday 21 February 2020